Pottery Barn

As a member the in-house E-Commerce Creative team for Pottery Barn/Williams-Sonoma Inc., I was responsible for the design and production of various site page layouts, targeted display ads and email marketing. I later concentrated solely on email design, helping create between 15-20 per week – sometimes up to 30 per week.

Working under a strict style guide posed many exciting opportunities to push the brand by incorporating fresh layouts and typography as well as new email technologies such as responsive design, geotargeting and content personalization.